Automation for All


Virtually every car company and a number of tech-companies are either working on or already offering some type of autonomy on their newest vehicles. However its important to recognize that the 560billion dollar self-driving market, is not a monolith.

The self-driving market can be broken up into 3 segments.

  • New cars with self-driving capabilities built-in. (Tesla, Volvo, nVidia ...).
  • Ride-sharing companies, heavily modifying cars to convert them to L4 cars. (Uber, lyft ...)
  • The "add-on market". Existing cars with no self-driving capabilities are converted via, user installed, kits to autonomous cars.(X-Matik, Comma Ai ...)

Driving Automation as an Add-on

Looking at the North American market, assuming an "S-shaped" curve for the adoption of L3 technology, one can estimate the proportion of new cars having level 3+ automation installed on board. Doing so, we realize a 420million unit market, for self-driving technology, as an add-on!


Other add-on systems hack into the host vehicle's electronics (CAN-bus), and override its internal commands, creating a safety and warranty risk for the host car. Competing systems also rely on the host vehicle's actuation or sensory systems, making them applicable to a very small percentage of cars currently on the road.

The X-Matik advantage is true Universality. LaneCruise interacts with the host car the same way you do, through the pedals and the steering wheel. If your car has pedals and a steering wheel, its compatible with LaneCruise!


Current efforts in autonomous driving technology are focused on solving an immensely large set of corner cases (situations where something unexpected happens) this requires state of the art programming, AI and sensing technologies. Solving these corner cases is the only way to having full L4 automated driving, but the cost of these systems is still prohibitive for most drivers.

The hardware requirements to achieve 98% automation are far less than what is required for 99% automation and with every 0.1% improvement thereafter the requirements and hence the cost of the system increases exponentially. While X-MatiK along with the rest of the industry will work tirelessly to achieve 100% automation on all such systems, we believe, consumers can and will purchase L3 systems, with their limitations clearly defined, at an attainable price.